• Permanent hair color dye with PLEX technology, which strengthens the bonds between amino acids and combats the 7 signs of damaged hair: shine, softness, smoothness, strength, vibrancy, hydration, and manageability. • Provides 100% intense, hydrated, and luminous color, with full gray coverage and deep hydration at every step. • The 4-step system includes: coloring (mix of color cream and developer), hydration (Oil Infused Elixir), color reactivation (application of the reactivator after 15/00/0000), and rehydration (new elixir after 30/00/0000). • The pack contains: 1 luxurious color cream, 1 developer cream, 2 Oil Infused Elixirs, 1 color reactivator, 1 pair of gloves, and instructions. • The Oil Infused Elixir deeply hydrates each strand and restores hair fibers from within, resulting in visibly healthier and stronger hair. • The color reactivator boosts intensity and shine between colorings. • Medium ash blonde shade (7/1). • Selected ingredients for intense care and protection against water. • Fresh floral scent. • Easy application: mix the color cream with the developer, apply to roots, and spread throughout the hair.