• Leading brand in natural toothpaste for children. • Provides cavity protection and uses calcium and silica to gently clean teeth. • Delicious natural strawberry flavor that helps encourage regular brushing habits. • Formula with no artificial flavors, colors, or preservatives. • Made with ingredients that meet natural, sustainable, and responsible stewardship standards. • Product from a B Corp certified company with high standards of social and environmental performance. • Directions for use: Supervise the child and apply a pea-sized amount, ensuring brushing for at least 2 minutes. • Safety warning: For external use, do not swallow and keep out of reach of children.