- Smart Beauty Pure Black permanent dye for an intense and long-lasting jet black color - Effective gray coverage and suitable for all hair types, including chemically treated, afro, and Asian hair - Vegan formula with Plex anti-breakage hair treatment that strengthens and protects the hair fiber during coloring - Easy to use at home: mix the color cream and developer, apply with the applicator tip, and distribute evenly - Provides professional results, shine, and uniformity from roots to ends - Ethical product: free from animal ingredients and not tested on animals - Includes detailed instructions for safe and effective application - It is recommended to perform a strand and patch test 48 hours before application - To maintain color intensity, it is advised to use color-protecting products and limit washing - Manufactured by an independent British company committed to quality and environmental respect