• Permanent hair dye designed to provide optimal grey coverage. • Enriched with pro-keratin to strengthen and protect hair during the coloring process. • Includes a neutral pH purple shampoo that gently cleanses the scalp and removes excess cream. • Contains an anti-yellow hair mask with purple pigments that neutralizes unwanted yellow and orange undertones. • Provides a rich, cool, and long-lasting color result, keeping hair shiny and flexible.